This Old Marketing Podcast

The marketing news of the week: A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competi...

This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI content and why this tension may define the next decade. Why leaning into your “cr...

Are we entering a new golden age of content marketing? In this week’s This Old Marketing , Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creator...

Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a...

The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).

This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today’s episode is something a little different. In 1937, Napoleon Hi...

In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy: Can we still create truly human content, full of nuance, v...

Get ready for this special episode that you needed to hear years ago. Let me say this plainly: Working for someone else is the riskiest thing you can do right now. For decades, we believed that a "good job" was the ultimate s...