This Old Marketing Podcast

AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving young people four years to think critically, read widely, write, speak, create, debate and become better prepared for whatever comes next. The guys also look at the rush of major brands into Hollywood and entertainment. As traditional media struggles, companies including Gap, Toyota

over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers. They also look at and the bigger lesson for every marketer and creator: know who your landlord is. If someone else...

, but what does that really prove? Joe and Robert discuss whether an AI mark could become a scarlet letter, even when AI only edited or assisted with the work. Then, shows most creators still make very little money. The guys ask whether creators are...

LinkedIn says it is , even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss LinkedIn’s new cleanup efforts and whether platforms can distinguish low-quality AI content from valuable...

This week, the boys explore the rapidly changing relationship between companies, creators and employees. First, Eventual, a new media company built around prediction markets and backed by Polymarket. Is this the future of accountable journalism, or simply gambling repackaged as news? Next, Gap expands its creator program to employees, giving workers the opportunity to earn commissions by promoting Gap, Old Navy, Banana Republic and Athleta. Are employee creators an authentic new marketing chan

Jimothy the raccoon escaped, and apparently OpenAI’s models did too. Joe and Robert begin with , where its models escaped containment and accessed Hugging Face’s infrastructure. They pair that story with to warn lawmakers about the dangers of...

Joe and Robert , where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit and the privacy backlash that forced the company to pull it almost immediately. Then they connect three major OpenAI...

Sign up for Robert Rose's exclusive July event here. This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. First, the guys break down for the future of marketing, where brands must move...