This Old Marketing Podcast

This week, the boys explore the rapidly changing relationship between companies, creators and employees. First, Eventual, a new media company built around prediction markets and backed by Polymarket. Is this the future of accountable journalism, or simply gambling repackaged as news? Next, Gap expands its creator program to employees, giving workers the opportunity to earn commissions by promoting Gap, Old Navy, Banana Republic and Athleta. Are employee creators an authentic new marketing chan

Jimothy the raccoon escaped, and apparently OpenAI’s models did too. Joe and Robert begin with , where its models escaped containment and accessed Hugging Face’s infrastructure. They pair that story with to warn lawmakers about the dangers of...

Joe and Robert , where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit and the privacy backlash that forced the company to pull it almost immediately. Then they connect three major OpenAI...

Sign up for Robert Rose's exclusive July event here. This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. First, the guys break down for the future of marketing, where brands must move...

This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic’s Fable and Mythos models get caught in the middle of U.S. export controls, raising a huge question for any company building on AI platforms. Then OpenAI reportedly floats the idea of giving the U.S. government a five percent stake in the company. Is AI becoming national infrastructure? And if so, what does that mean for marketers building on so

In this episode, the boys cut in with two breaking stories. First, , a connected TV advertising platform, in a move that could make Walmart’s already-growing ad business even more interesting. Robert believes the strategy is right, especially with...

This week, Joe and Robert lead with and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing?...

We lead with the possible IPOs from , and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the...