This Old Marketing Podcast
This Old Marketing is the longest running marketing news podcast in the world.
Joe Pulizzi and Robert Rose cover the week of marketing, media and digital/ai content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen. Can over three million downloads be wrong?
Recent Episodes
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June 19, 2026
Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537)
This week, Joe and Robert lead with and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing?...
536
June 12, 2026
AI Is Coming for the Payroll Line (536)
We lead with the possible IPOs from , and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the...
535
June 5, 2026
The Media Reckoning Is Here (535)
This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and...
534
May 29, 2026
Meta Creates Toll Road, LinkedIn Fakes Getting Rid of AI Slop (534)
This week, the boys open with , Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From...
533
May 22, 2026
The Click Is Dead (533)
This week, Joe and Robert start with Google’s massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer ...
532
May 15, 2026
OpenAI: Are New Moves Desperation or Innovation? (532)
This week on This Old Marketing, Joe and Robert break down OpenAI’s latest move: for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling...
531
May 8, 2026
Is ChatGPT Turning Into Yahoo! or Netscape? (531)
In this episode of This Old Marketing, Joe and Robert dig into . From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months...
530
May 1, 2026
Are Brands Missing the Employee Creator Opportunity? (530)
This week, Joe and Robert break down a putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If...