This Old Marketing Podcast
This Old Marketing is the longest running marketing news podcast in the world.
Joe Pulizzi and Robert Rose cover the week of marketing, media and digital/ai content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen. Can over three million downloads be wrong?
Recent Episodes
Are Brands Missing the Employee Creator Opportunity? (530)
This week, Joe and Robert break down a putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If...
Why We Finally Got Serious About Our Health - Special Episode (529)
In this special episode of This Old Marketing , Joe and Robert step away from marketing and talk about something more personal: the health changes they’ve made, why they made them, and what they’ve learned along the way. Both...
Is This AI’s Napster Moment? (528)
Joe and Robert dig into Anthropic’s and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI’s Napster moment, the point where...
If We Lost Everything, Here’s the Media Company We’d Build (527)
What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing , Joe and Robert tackle that exact question. Starting with zero audience, limi...
Was Anthropic’s Leak an Accident or a Campaign? (526)
Anthropic may or may not have “accidentally” leaked its code, but Joe and Robert think the bigger story is what the company’s newest release says about the future of white-collar work and marketing itself. They also tackle th...
When Platforms Panic, Ads Follow (525)
This week, Joe opens the show with a quick take on the and can’t believe Robert isn’t already a loyal subscriber. Joe and Robert then dig into a against social media platforms, focusing on Meta’s Instagram and Google’s YouTube. The big...
The Rise of the “Alternatively Influential” (524)
A new piece from the Wall Street Journal introduces the idea of being …people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of “niche creator” or “thought leader”? Or is...
AI Can Now Do Marketing. Now What? (523)
This week, Joe Pulizzi and Robert Rose dig into fascinating that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI...