This Old Marketing Podcast
This Old Marketing is the longest running marketing news podcast in the world.
Joe Pulizzi and Robert Rose cover the week of marketing, media and digital/ai content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen. Can over three million downloads be wrong?
Recent Episodes
The Rise of the “Alternatively Influential” (524)
A new piece from the Wall Street Journal introduces the idea of being …people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of “niche creator” or “thought leader”? Or is...
AI Can Now Do Marketing. Now What? (523)
This week, Joe Pulizzi and Robert Rose dig into fascinating that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI...
AI Chaos, McDonald’s Weirdness, and the Rise of the 90-Second Drama (…
It was a wild week in artificial intelligence. Joe and Robert break down a and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power...
Is Brand Advertising Dead? + A Heated AI Debate (521)
This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead . Is he right? Or is this a Trojan horse for something much bigger...
Big Tech on Trial, OpenAI’s Next Move, and Apple’s Late Entry? (520)
Companies like Meta and other social platforms over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic. But is this real regulatory...
NFL Marketing Wins Big with Bad Bunny
This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL’s move to spotlight Bad Bunny wasn’t just a halft...
The Ultimate Rants & Raves Supercut Episode (518)
It’s the episode you’ve been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now. Is pr...
Special "Ask Us Anything" Episode (517)
In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience. How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn...