Content Marketing Podcast Episodes

Three stories about platforms, advertising, and control. Are tech companies doing anything surprising, or are marketers simply expecting these platforms to act against their own interests? 1. ChatGPT Expands Advertising Angle: Are we making too big a deal about AI advertising? Google already mixes AI recommendations with advertising. Consumers seem comfortable with it. Why should ChatGPT be different? Do people see ChatGPT as a trusted adviser or simply another search engine? The YouTube st...

In this special Ask Me Anything episode of This Old Marketing, Robert and Joe put each other in the hot seat with questions about marketing, business, and how they ended up here. They cover what’s changed in marketing over the years, the biggest business decisions of their lives, why Robert does consulting at all, and how Joe started Content Marketing Institute. Along the way, they get a little personal and share some stories you might not have heard before. Stick around until the end. A few o...

AI is getting more powerful, publishers want their communities back, and marketers are apparently becoming engineers. In this episode of This Old Marketing, Joe and Robert start with OpenAI and the growing concerns around increasingly capable AI systems. Is it marketing...or theater...or real concerns? The boys lean toward marketing. Then, OpenWeb launches Reddit-style forums that publishers can build directly into their own sites. For years, publishers watched conversations move from their co...

Content marketing is changing, and Joe and Robert believe the traditional model may finally be reaching the end of the road. In this special episode of This Old Marketing, the guys look ahead to the state of content marketing in 2027 and present two different, but complementary, models for what comes next. Joe goes deep on the Trust Portfolio, a strategy for organizations to build a diversified collection of trusted human voices instead of relying almost entirely on the corporate brand. He wal...

Joe and Robert kick off the show with a question that’s getting harder to ignore: when the CEOs building the world’s most powerful AI systems start saying development may need to slow down, how concerned should everyone else be? New warnings from Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman bring the AI safety debate back to the forefront. Then the guys dig into some troubling new content marketing research from Andy Crestodina and Orbit Media. Of 1,042 marketers surveyed, just 14% say ...

Joe and Robert kick off the show with a look at the coming explosion of video creators and what happens when AI makes video creation essentially unlimited. Then they dig into OpenAI’s new Astra model, the debate over whether we’ve reached AGI, and the uncomfortable timing of Anthropic insiders warning that increasingly powerful AI could pose an existential risk. Finally, it’s prediction time. Joe and Robert make their 2026 NFL picks and pit their football knowledge against OpenAI and Claude. W...

This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust. Meta agreed to an enormous teen-safety settlement, including new limits around young users. But the most interesting part may be that billions of dollars are tied to competitors adopting similar protections. Is Meta turning a regulatory loss into a competitive advantage? Google was found to have illegally monopolized key parts of the digital ad market, yet...

AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving young people four years to think critically, read widely, write, speak, create, debate and become better prepared for whatever comes next. The guys also look at the rush of major brands into Hollywood and entertainment. As traditional media struggles, companies including Gap, Toyota...

over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers. They also look at and the bigger lesson for every marketer and creator: know who your landlord is. If someone else...

, but what does that really prove? Joe and Robert discuss whether an AI mark could become a scarlet letter, even when AI only edited or assisted with the work. Then, shows most creators still make very little money. The guys ask whether creators are...

LinkedIn says it is , even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss LinkedIn’s new cleanup efforts and whether platforms can distinguish low-quality AI content from valuable...

This week, the boys explore the rapidly changing relationship between companies, creators and employees. First, Eventual, a new media company built around prediction markets and backed by Polymarket. Is this the future of accountable journalism, or simply gambling repackaged as news? Next, Gap expands its creator program to employees, giving workers the opportunity to earn commissions by promoting Gap, Old Navy, Banana Republic and Athleta. Are employee creators an authentic new marketing chan...

Jimothy the raccoon escaped, and apparently OpenAI’s models did too. Joe and Robert begin with , where its models escaped containment and accessed Hugging Face’s infrastructure. They pair that story with to warn lawmakers about the dangers of...

Joe and Robert , where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit and the privacy backlash that forced the company to pull it almost immediately. Then they connect three major OpenAI...

Sign up for Robert Rose's exclusive July event here. This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. First, the guys break down for the future of marketing, where brands must move...

This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic’s Fable and Mythos models get caught in the middle of U.S. export controls, raising a huge question for any company building on AI platforms. Then OpenAI reportedly floats the idea of giving the U.S. government a five percent stake in the company. Is AI becoming national infrastructure? And if so, what does that mean for marketers building on so...

In this episode, the boys cut in with two breaking stories. First, , a connected TV advertising platform, in a move that could make Walmart’s already-growing ad business even more interesting. Robert believes the strategy is right, especially with...

This week, Joe and Robert lead with and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing?...

We lead with the possible IPOs from , and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the...

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies worth billions become cautionary tales? On the flip side, 1440 just received a $101 million valuation...

This week, the boys open with , Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From...

This week, Joe and Robert start with Google’s massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert’s long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users i...

This week on This Old Marketing, Joe and Robert break down OpenAI’s latest move: for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling...

In this episode of This Old Marketing, Joe and Robert dig into . From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months...