Content Marketing Podcast Episodes

Joe and Robert , where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit and the privacy backlash that forced the company to pull it almost immediately. Then they connect three major OpenAI...

Sign up for Robert Rose's exclusive July event here. This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. First, the guys break down for the future of marketing, where brands must move...

This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic’s Fable and Mythos models get caught in the middle of U.S. export controls, raising a huge question for any company building on AI platforms. Then OpenAI reportedly floats the idea of giving the U.S. government a five percent stake in the company. Is AI becoming national infrastructure? And if so, what does that mean for marketers building on so...

In this episode, the boys cut in with two breaking stories. First, , a connected TV advertising platform, in a move that could make Walmart’s already-growing ad business even more interesting. Robert believes the strategy is right, especially with...

This week, Joe and Robert lead with and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing?...

We lead with the possible IPOs from , and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the...

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies worth billions become cautionary tales? On the flip side, 1440 just received a $101 million valuation...

This week, the boys open with , Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From...

This week, Joe and Robert start with Google’s massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert’s long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users i...

This week on This Old Marketing, Joe and Robert break down OpenAI’s latest move: for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling...

In this episode of This Old Marketing, Joe and Robert dig into . From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months...

This week, Joe and Robert break down a putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If...

In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they’ve made, why they made them, and what they’ve learned along the way. Both share the specific moments that pushed them to take their health more seriously, along with the physical, mental, and long-term brain health concerns that made those decisions impossible to ignore. Joe walks through the habits and strategies that have shaped his approach, i...

Joe and Robert dig into Anthropic’s and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI’s Napster moment, the point where...

What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience, limited resources, and a media landscape flooded with AI-generated content, shifting algorithms, and declining trust, they break down what kind of media company they would actually build today. Would they start with a newsletter, a podcast, YouTube, or LinkedIn? What niche woul...

Anthropic may or may not have “accidentally” leaked its code, but Joe and Robert think the bigger story is what the company’s newest release says about the future of white-collar work and marketing itself. They also tackle the slowing labor market, whether marketing jobs are in danger, and if a recession is actually coming. Rounding out the episode: Cameo’s TikTok partnership, Oracle’s ugly layoffs, Search Engine Journal’s ad-free decision, and two documentary picks worth your time. Full Episod...

This week, Joe opens the show with a quick take on the and can’t believe Robert isn’t already a loyal subscriber. Joe and Robert then dig into a against social media platforms, focusing on Meta’s Instagram and Google’s YouTube. The big...

A new piece from the Wall Street Journal introduces the idea of being …people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of “niche creator” or “thought leader”? Or is...

This week, Joe Pulizzi and Robert Rose dig into fascinating that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI...

It was a wild week in artificial intelligence. Joe and Robert break down a and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power...

This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse for something much bigger? Big Brand Advertising: Dead or Disguised? When the head of one of the largest consumer goods companies in the world questions traditional brand advertising, it’s not a throwaway comment. Joe and Robert unpack what’s really happening: Are we witnessing the collapse of mas...

Companies like Meta and other social platforms over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic. But is this real regulatory...

This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL’s move to spotlight Bad Bunny wasn’t just a halftime performance decision. It was a strategic signal about where the league is headed as it expands globally and looks to connect with younger, more diverse audiences. Joe and Robert explore whether this marks a broader repositioning of the NFL brand and what marketers can...

It’s the episode you’ve been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now. Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that’s becoming more complex by the day? And is “thoughtful marketing” finally ready for its return after years of hacks, shortcu...