Content Marketing Podcast Episodes

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and...

This week, the boys open with , Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From...

This week, Joe and Robert start with Google’s massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer ...

This week on This Old Marketing, Joe and Robert break down OpenAI’s latest move: for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling...

In this episode of This Old Marketing, Joe and Robert dig into . From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months...

This week, Joe and Robert break down a putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If...

In this special episode of This Old Marketing , Joe and Robert step away from marketing and talk about something more personal: the health changes they’ve made, why they made them, and what they’ve learned along the way. Both...

Joe and Robert dig into Anthropic’s and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI’s Napster moment, the point where...

What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing , Joe and Robert tackle that exact question. Starting with zero audience, limi...

Anthropic may or may not have “accidentally” leaked its code, but Joe and Robert think the bigger story is what the company’s newest release says about the future of white-collar work and marketing itself. They also tackle th...

This week, Joe opens the show with a quick take on the and can’t believe Robert isn’t already a loyal subscriber. Joe and Robert then dig into a against social media platforms, focusing on Meta’s Instagram and Google’s YouTube. The big...

A new piece from the Wall Street Journal introduces the idea of being …people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of “niche creator” or “thought leader”? Or is...

This week, Joe Pulizzi and Robert Rose dig into fascinating that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI...

It was a wild week in artificial intelligence. Joe and Robert break down a and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power...

This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead . Is he right? Or is this a Trojan horse for something much bigger...

Companies like Meta and other social platforms over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic. But is this real regulatory...

This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL’s move to spotlight Bad Bunny wasn’t just a halft...

It’s the episode you’ve been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now. Is pr...

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience. How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn...

This week on This Old Marketing , Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First, Apple and Google announce a multi-year partnership on AI. Two of the mos...

In this special episode of This Old Marketing , Joe and Robert tackle one of marketing’s favorite habits: declaring things dead. Every year, marketers rush to pronounce entire channels, strategies, and ideas obsolete. But man...

This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI’s growing influence on content, platforms, and creative work. They als...

Joe Pulizzi and Robert Rose kick off this week’s episode by unpacking the TikTok “sale” and what actually happened behind the headlines. Was it really a sale? Why was a true divestiture nearly impossible? And what does the ou...

Joe and Robert kick off their annual predictions episode by grading last year’s forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss...