AI Episodes

AI Artificial Intelligence in Marketing
Ohhhh Claude! (502)
Oct. 17, 2025

Ohhhh Claude! (502)

In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a “rating system” for content . Is this meaningful progress or just more political theater? The guys also cover how OpenAI and Anthropic are stepping into the marketing world. OpenAI’s first ad sparks debate (is it a miss?), while Anthropic’s experiential push might have ...
The Era of AI-Made Everything (501)
501
Oct. 10, 2025

The Era of AI-Made Everything (501)

After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird. OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, advertisers, and the future of “artificial content.” In other news, Anthropic settles a $1.5 billion lawsuit that could mean payouts fo...
AI Slop and What Mamdani's Win Means for Marketing (486)
June 27, 2025

AI Slop and What Mamdani's Win Means for Marketing (486)

AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matter? John Oliver's AI Slop video is "must-see-TV" and AI content continues to become a bigger part of our lives in content creation and marketing. What do we need to do? And Zohran Mamdani wins the Democratic nomination for mayor in New York, outlasting the big money players through a Gen Z-focused app...
The Future of AI [Report] (484)
June 13, 2025

The Future of AI [Report] (484)

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future. Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care? And Meta invests $15 billion more in AI, trying to catch up in the AI race. In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage. Rants and raves in...
AI and The Rise of the Individual Creator (483)
June 6, 2025

AI and The Rise of the Individual Creator (483)

Did someone say McDonald's is bringing back snack wraps? In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator. In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft. And Netflix adds advertising to its IP. Good decision? Winners and losers include Ohio Bike Week and ELF/Hailey Bieber. Rants...
AI Blackmail, Layoffs and Hot Yoga (482)
May 30, 2025

AI Blackmail, Layoffs and Hot Yoga (482)

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn ...
AEO and Sperm Racing (480)
May 16, 2025

AEO and Sperm Racing (480)

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and ...
The AI Panic Ride (479)
May 9, 2025

The AI Panic Ride (479)

Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me...
Sam and Elon's Billionaire Pillow Fight (476)
April 18, 2025

Sam and Elon's Billionaire Pillow Fight (476)

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with...
Vertical AI Content Creation Next Big B2B Boom (469)
Feb. 28, 2025

Vertical AI Content Creation Next Big B2B Boom (469)

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators. Differentiation is the...
OpenAI's Deep Research and Super Bowl Marketing (466)
Feb. 7, 2025

OpenAI's Deep Research and Super Bowl Marketing (466)

It's Super Bowl week and the boys make their predictions. Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners? Robert does a comparison between OpenAI's deep...
Cling, Cling, Cling...DeepSeek Strikes Back (465)
Jan. 31, 2025

Cling, Cling, Cling...DeepSeek Strikes Back (465)

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash...
How AI Bots Will Dominate the Future of Social Media (462)
Jan. 10, 2025

How AI Bots Will Dominate the Future of Social Media (462)

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this. How involved will Elon be with TikTok's future? More works are...
Is Sora a Game Changer for Marketers and Creators? (458)
Dec. 13, 2024

Is Sora a Game Changer for Marketers and Creators? (458)

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean...