Content Marketing Episodes

After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B. Specifically - The New Normal: Why Everyone Needs ...

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble. Is Google going the way of the yellow pa...

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online...

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing. In other news, the...

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front -...

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include: Create content on more than three platforms Create content in a highly competitive area Lean heavily into AI tools to...

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes...

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert is not...

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this...

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What...

The Spotify/Joe Rogan situation seems to be gaining momentum as for Apple pastures. , while product analytics company as the M&A market heats up. In rants and raves, Robert . Joe comments on the , and . Robert's book recommendation: . ---------...

Yes indeed! Joe and Robert retrieve their broken crystal balls for another amazing episode of failed predictions.

Joe and Robert go through the top stories of 2021, from NFTs to media buys to (of course) Clubhouse.

In this very special 300th Anniversary show, Robert and Joe answer 10 audience questions covering all the things, with a surprise introduction from Gary Busey.

A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketing trends are on the horizon, and content creation pet peeves.

Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

In this very special Content Marketing World episode, Joe and Robert break down their keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals.

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling site. Good decision?

Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just different.

Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.

A crazy media news week starts with the "Spac"ification of media companies and ends with Twitter getting into the newsletter business. Oh, and don't forget GameStop.

In this very special episode, Joe and Robert talk about Content Marketing World's 10 years, the changes in content marketing, and what should happen to the industry. They also throw in a couple news stories about TikTok, Google and talk Browns/Cowboys.