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This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):
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The future of human content vs. AI content and why this tension may define the next decade.
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Why leaning into your “crazy” could be the smartest business move you’ll ever make.
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The rise of new search metrics and how they’re quietly reshaping the creator landscape.
Marketing news this week:
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Cracker Barrel’s Logo Backlash – A nostalgic flip-flop for the ages. Was this a brilliant PR stunt, or a brand fumble that shows just how powerful memory and meaning are?
CBS News | Ad Age -
Perplexity’s Publisher Program – 80% of ad revenue promised to creators. But is this really a fair shake, or just another platform mirage?
Digiday
Marketing losers of the week:
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A troubling study on gambling ads saturating sports broadcasts
The Guardian -
The Atlanta Journal-Constitution ends its print edition.
And in rants and raves:
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AI ad networks invade ChatGPT – the future of monetization or the end of trust? [Ad Age]
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The strange, hilarious world of a print newspaper… from Uranus Fudge.
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork