Content Marketing Podcast Episodes

In this special episode of This Old Marketing , Joe and Robert tackle one of marketing’s favorite habits: declaring things dead. Every year, marketers rush to pronounce entire channels, strategies, and ideas obsolete. But man...

This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI’s growing influence on content, platforms, and creative work. They als...

Joe Pulizzi and Robert Rose kick off this week’s episode by unpacking the TikTok “sale” and what actually happened behind the headlines. Was it really a sale? Why was a true divestiture nearly impossible? And what does the ou...

Joe and Robert kick off their annual predictions episode by grading last year’s forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss...

This week on This Old Marketing , Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connected. First, they dig into the WSJ article declaring that companies are now...

Joe and Robert open the episode with major breaking news: along with a licensing deal that would allow creators to use select Disney IP inside OpenAI tools. The boys unpack what this actually means— Why Disney is making this move now How this...

The boys kick things off with a and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spending trends, why some consumers are thriving while others are cutting back, and what this split means for marketers heading...

Google’s release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relyin...

In this special Thanksgiving edition of This Old Marketing , Joe and Robert dive into the future of AI and what it really means for marketers, creators, and anyone trying to build an audience in the next few years. The boys e...

The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern back more than a decade…from election misinformation to repeated scandals. ...

This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape. First, the guys break down the debut of Xania Monet , the first AI-powered artist to land on a Billboard chart. Is this the ...

It's another wild week in the world of marketing, media, and tech. First up: Amazon announced yet another round of layoffs , and Joe and Robert dive into the growing trend among the Magnificent 10 companies. Are these just no...

This week’s episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities. 1. OpenAI’s ChatGPT Atlas: A Google Killer? OpenAI’s latest product, ChatGPT Atlas , has some wonderin...

In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testi...

After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird. OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next...

It’s here...the 500th episode of This Old Marketing ! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podca...

In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift. The creator takeover: Ad Age: ...

No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Li...

This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? H...

The marketing news of the week: A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competi...

This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI content and why this tension may define the next decade. Why leaning into your “cr...

Are we entering a new golden age of content marketing? In this week’s This Old Marketing , Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creator...

Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a...

The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).