Content Marketing Podcast Episodes

It was a wild week in artificial intelligence. Joe and Robert break down a and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power...

This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead . Is he right? Or is this a Trojan horse for something much bigger...

Companies like Meta and other social platforms over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic. But is this real regulatory...

This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL’s move to spotlight Bad Bunny wasn’t just a halft...

It’s the episode you’ve been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now. Is pr...

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience. How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn...

This week on This Old Marketing , Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First, Apple and Google announce a multi-year partnership on AI. Two of the mos...

In this special episode of This Old Marketing , Joe and Robert tackle one of marketing’s favorite habits: declaring things dead. Every year, marketers rush to pronounce entire channels, strategies, and ideas obsolete. But man...

This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI’s growing influence on content, platforms, and creative work. They als...

Joe Pulizzi and Robert Rose kick off this week’s episode by unpacking the TikTok “sale” and what actually happened behind the headlines. Was it really a sale? Why was a true divestiture nearly impossible? And what does the ou...

Joe and Robert kick off their annual predictions episode by grading last year’s forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss...

This week on This Old Marketing , Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connected. First, they dig into the WSJ article declaring that companies are now...

Joe and Robert open the episode with major breaking news: along with a licensing deal that would allow creators to use select Disney IP inside OpenAI tools. The boys unpack what this actually means— Why Disney is making this move now How this...

The boys kick things off with a and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spending trends, why some consumers are thriving while others are cutting back, and what this split means for marketers heading...

Google’s release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relyin...

In this special Thanksgiving edition of This Old Marketing , Joe and Robert dive into the future of AI and what it really means for marketers, creators, and anyone trying to build an audience in the next few years. The boys e...

The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern back more than a decade…from election misinformation to repeated scandals. ...

This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape. First, the guys break down the debut of Xania Monet , the first AI-powered artist to land on a Billboard chart. Is this the ...

It's another wild week in the world of marketing, media, and tech. First up: Amazon announced yet another round of layoffs , and Joe and Robert dive into the growing trend among the Magnificent 10 companies. Are these just no...

This week’s episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities. 1. OpenAI’s ChatGPT Atlas: A Google Killer? OpenAI’s latest product, ChatGPT Atlas , has some wonderin...

In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testi...

After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird. OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next...

It’s here...the 500th episode of This Old Marketing ! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podca...

In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift. The creator takeover: Ad Age: ...