Episodes

Current marketing NFT strategies are all short-sighted stunts. The next wave will be about utility. Let's get there fast.

Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.

Facebook's move to Meta might seem like a PR move, but Zuckerberg wants to create the IOI of the metaverse and this is step one.

Big earnings week for Snap, Google, Twitter, Spotify and more. The news? Apple's privacy rules are making a big impact on all the platforms.

Crazy news week. The former President launches a social network inside a SPAC, and rumors swirl around PayPal buying Pinterest. Plus, a new martech report tells all.

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

Oh yes...Joe and Robert have a number of conspiracy theories that may be but are most likely not true about our favorite company we love to hate...Facebook.

In this very special Content Marketing World episode, Joe and Robert break down their keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals.

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling site. Good decision?

Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much more.

Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just different.

The world of content creation is changing fast. Intuit buying Mailchimp will lead to more financial/content integration. New Web3 models will lead to audience ownership. Get ready.

Joe and Robert discuss the back and forth in the OnlyFans saga and determine it's not just the big social sharing platforms that are the problem, but all large influential institutions who can change the rules at any moment.

Red Ventures is the biggest media company you've never heard of. Want to succeed with your content? Be more like Red. That...and Robert has a crush on Tim Tebow.

After Joe and Robert predicted that LinkedIn would launch the Netflix for Business a decade ago, Salesforce beat them to the punch.

Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.

The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.

One week Clubhouse is dead. The next week Clubhouse is back. This week, the social audio app seems to be booming again. Joe is flip flopping. Robert is thumbs down.

Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it gets a bit heated.

Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.

With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-based businesses launched is going to be staggering.

Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for digital.

American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is dead. Good decision? No way.

Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substack while Twitter's new subscription program sings the blues.