PNR 106: Facebook Instant Articles Need Syndication, Not Advertising

In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content.  Rants and raves include what is NOT content marketing.  This week's TOM example: US Military Hospitals.

This week's article links:

Facebook Instant Articles
http://www.wsj.com/articles/facebook-mulls-ad-changes-for-instant-articles-after-publisher-pushback-1447281399?alg=y
Paired With
http://www.engadget.com/2015/11/12/facebook-instant-article-ad-revenue/

Y Combinator Launches The Macro
http://techcrunch.com/2015/11/20/sifting-through-secrets/?ncid=txtlnkusaolp00000634

Less Content Marketing, More Quality Content
http://www.gerrymcgovern.com/new-thinking/less-content-marketing-more-quality-content

B2B Data Driven Trends
http://adage.com/article/digitalnext/data-transform-b-b-marketing-2016/301386/

Sponsor Message: http://ContentMarketingUniversity.com

Rants and Raves

8 Examples of Content Marketing
http://marketingland.com/content-marketing-done-right-8-examples-can-learn-149088