Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines.
What $5 Million Can Buy In Digital Media
http://digiday.com/brands/
http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/
Gary Vaynerchuk Gets Into The Publishing Business
http://digiday.com/agencies/ gary-vaynerchuk-gets- publishing-business/
http://digiday.com/agencies/
LinkedIn Ditches Bizo Integration
http://www.cmswire.com/
Wall Street Journal Removes LinkedIn Sharing Button
http://www.pubexec.com/post/ wsj-removes-linkedin-button- b2b-media-might/
http://www.pubexec.com/post/
SPONSOR
AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-study
RANTS AND RAVES
Robert
http://www.marketingjournal. org/scaling-trust-marketing- in-a-new-key-an-interview- with-john-hagel-iii/
RANTS AND RAVES
Robert
http://www.marketingjournal.



