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In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine.
This week's articles:
Contently Acquires Docalytics
http://www.adweek.com/news/
http://www.adweek.com/news/
Facebook Says Anyone Can Use Instant Articles Now
http://media.fb.com/2016/02/
BBC Dropping Television and Radio Divisions
http://www.digitaltrends.com/
Google Removes Side Bar Ads
https://www.
This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
Rants/Raves
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx