PNR 128: The Future of Television Advertising Is Native

In this episode of #ThisOldMarketing, Facebook looks to createits own content and yet another prediction for the death of contentmarketing is reviewed.  SNL announces a big play in nativeadvertising and Google says that YouTube ads are vastly superiorthan TV Ads.  Rants include two beat downs on nativeadvertising practices.  This week's TOM example of the week:Schneider Electric's Energy University.

Facebook's Scary New World for MediaCompanies
http://www.businessinsider.com/facebook-future-of-content-2016-4

The Death Of Content Marketing - Why Brands Must BecomeCultural Currency
https://medium.com/@armano/ the-death-of-content-marketing-why-brands-must- become-cultural-currency-6f708f13214#.xr5cvjjye

SNL Will Decrease Ads by 30% NextSeason
http://adage.com/article/ media/snl-air-fewer-commercials-season/303697/

Google Says YouTube Ads Are 80% more Effective ThanTV
http://bgr.com/2016/04/20/youtube-ads-vs-tv-ads/

Social Cost of Bad Online Marketing
https://hbr.org/2016/04/the-social-cost-of-bad-online- marketing


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THIS OLD MARKETING - ENERGYUNIVERSITY
http://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/