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In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche.
This week's story links:
Content Marketing Institute Acquired by UBM
http://
http://
15 Most Important Slides In Mary Meeker’s Internet Trends Report
https://www.washingtonpost.
Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around
https://variety.com/2016/
Mondelez Makes Moves To Look More Like A Media Company
http://www.wsj.com/articles/
SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134
Mondelez Makes Moves To Look More Like A Media Company
http://www.wsj.com/articles/
SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134
Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/
THIS OLD MARKETING
Christopherous
http://www.liebe-zu-ihm.be/
http://www.porsche.com/usa/
https://en.wikipedia.org/wiki/
THIS OLD MARKETING
Christopherous
http://www.liebe-zu-ihm.be/
http://www.porsche.com/usa/
https://en.wikipedia.org/wiki/