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In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics.
This week's story links:
Instagram Takes A Page From Snapchat And Takes Aim At It Too
http://www.nytimes.com/2016/
LinkedIn Feed Is coming To Life With Videos From Influencers
https://blog.linkedin.com/
Content Marketing Isn’t A Strategy
http://www.cmswire.com/
Facebook’s Dominance In Journalism Could Be Bad News For Us All
https://www.theguardian.com/
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS/RAVES
https://www.bloomberg.com/
https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi
TOM:
1896 The First Modern Olympics