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In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons.
This week's article links:
Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b
NEWS
AT&T Agrees to Purchase Time Warner For More than $80 Billion
http://www.nytimes.com/2016/
AT&T Agrees to Purchase Time Warner For More than $80 Billion
http://www.nytimes.com/2016/
Email Is Evolving And Time Spent With It Is Growing
http://www.cmo.com/adobe-
Survey Proves APAC Marketers Have No Idea About Content Marketing
https://www.linkedin.com/
EPISODE SPONSOR
http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show
http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide
http://magculture.com/the-gap-document/
http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide
http://magculture.com/the-gap-document/
TOM