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Content Marketing with Pulizzi and Rose
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google.
This week's stories:
Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b
Twitter Just Shut Down Vine 4 Years After Buying It
http://www.adweek.com/news/
Vine Shutdown loss to Black Culture
http://www.vox.com/2016/10/28/
Why You Soon May be Seeing More Agencies Launch Their Own Print Magazines
http://www.adweek.com/news/
How IDG Approaches Editorial Strategy
http://www.fipp.com/news/
EPISODE SPONSOR
Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a
RANTS AND RAVES
https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1)
http://thoughtcatalog.com/
http://www.
TOM Example: Think with Google
