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In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC. This week's TOM example: Inbound Marketing (the book).
This week's news links:
Hearst’s Joana Coles Has Partnered with Airbnb New Magazine Venture
http://www.adweek.com/news/
http://www.adweek.com/news/
Editor’s Guide to Working With Brands
https://contently.com/
Is Content Blindness The New Banner Blindness
http://www.forbes.com/sites/
Students don’t know when News Is Fake
http://www.wsj.com/articles/
EPISODE SPONSOR: Intelligent Content Conference. Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates.
RANTS AND RAVES
http://knowledge.wharton.
http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/
TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311