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Content Marketing with Pulizzi and Rose
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.
This week's story links:
Content Marketing And Native Advertising Will Become More Effective This Year
http://www.mediapost.com/
http://www.mediapost.com/
Facebook Admits Its a Media Company And Launches Journalism Project
https://www.fastcompany.com/
Star Drops Slim Fast Ads Following Better Business Bureau Challenge
http://www.foliomag.com/ami-
SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166
Rants and Raves
https://www.marketingweek.com/
http://adage.com/article/
Rants and Raves
https://www.marketingweek.com/
http://adage.com/article/
THIS OLD MARKETING: James Vick
