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In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington.
This week's show links:
8 Things We need To Know About SnapChat’s IPO
http://adage.com/article/digital/snapchat-sees-copycats-instagram-ipo-threat/307827/
Medium to Launch A Subscription Service Within The Next Quarter
https://techcrunch.com/2017/02/02/medium-subscriptions/
EPISODE SPONSOR
Content Marketing Institute events: http://contentmarketinginstitute.com/events
RANTS AND RAVES
http://www.pubexec.com/post/develop-newsletters-readers-actually-want/
This Old Marketing: Sarah Spencer Washington
http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington