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Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus
This week's story links:
Snap Shares Begin Trading
https://www.wsj.com/articles/cmo-today-snap-inc-shares- begin-trading-1488459266
Media Companies No Longer Control Distribution But They Do Control Trust
http://mediashift.org/2016/10/media-companies-may-no-longer- control-distribution-control- trust/
Why MarTech Companies Need To Be Terrified of Google and Amazon
https://contently.com/strategist/2017/02/24/martech- control-facebook-google-and- amazon/
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RANTS AND RAVES
http://www.mckinsey.com/business-functions/marketing- and-sales/our-insights/the- new-battleground-for- marketing-led-growth THIS OLD MARKETING - Chili Klaus