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Content Marketing with Pulizzi and Rose
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.
This week's story links:
Online Publishers Try Reducing Ads to Boost Revenue
https://www.wsj.com/articles/
https://www.wsj.com/articles/
The Hack: Having a Media Company Mentality
https://medium.com/@garyvee/
SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com
RANTS AND RAVES
https://www.mediapost.com/
http://adage.com/article/
THIS OLD MARKETING - UBS
https://www.unlimited.world/
https://www.marketingweek.com/
