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In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric.
This week's story links:
Lauren Powell Jobs Buys Majority Stake In The Atlantic
http://adage.com/article/
http://adage.com/article/
Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings
https://www.wsj.com/articles/
P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway.
http://adage.com/article/cmo-
IN-DEPTH NEWS
Hearst Is Experimenting In Commerce And Content
https://digiday.com/media/
Why Is Buzzfeed Selling A Hot Plate?
http://mashable.com/2017/07/
SHOW SPONSOR - SMARTLING
Going Global with Mobile App Content - http://cmi.media/pnr194
RANTS AND RAVES
http://www.thedrum.com/
RANTS AND RAVES
http://www.thedrum.com/
THIS OLD MARKETING
General Electric and Comic books in the 50’s
http://digital.bnpmedia.com/
U
General Electric and Comic books in the 50’s
http://digital.bnpmedia.com/
U