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Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.
This week's story links:
SPONSOR: AHrefs
Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total.
Google sets its sights on the iPhone with HTC deal
https://www.theverge.com/2017/
https://www.theverge.com/2017/
ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates
http://www.adweek.com/
DEEP COVERAGE
Mayo Clinic Offers First Aid Assistance On Amazon Alexa
H/T W. Jeffrey Rice @WJeffreyR
http://www.
EPISODE SPONSOR: SNAPAPP
Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202
RANTS AND RAVES
http://www.business2community.
https://www.wsj.com/articles/
TOM - FLUFF
https://www.skyword.com/
RANTS AND RAVES
http://www.business2community.
https://www.wsj.com/articles/
TOM - FLUFF
https://www.skyword.com/
