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In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/
QUICK HITS
Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo
https://techcrunch.com/2017/
Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo
https://techcrunch.com/2017/
Snapchat will now show you more info about the cool places your friends are visiting
https://www.recode.net/2017/
Key Trends In Social and Digital News Media
http://www.pewresearch.org/
IN DEPTH
Content marketing: Mercedes is marketing
iQ media's looping content
https://www.wuv.de/marketing/
The Simple Article Format That Draws A Bigger Audiences
http://
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205