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In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes. This week's TOM example: Tablespoon by General Mills.
This week's story links:
Daily Mail, WPP and Snapchat to Launch Native Advertising Agency
http://www.theguardian.com/
Paired With
Washington Post Launching Its Own Freelance Talent Service
http://www.talkingnewmedia.
Washington Post Launching Its Own Freelance Talent Service
http://www.talkingnewmedia.
Paired With
BBC Launching StoryWorks In House Creative Agency
http://blog.
CBRE Extends Content Marketing Program to Online Magazine
http://adage.com/article/btob/
How Television Won The Internet
http://www.nytimes.com/2015/
Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture
https://www.spencerstuart.com/
SPONSOR
Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index)
RANTS AND RAVES
Robert on Cannes:
http://adage.com/article/
http://cannesyoupleaseshutup.
http://blog.
CBRE Extends Content Marketing Program to Online Magazine
http://adage.com/article/btob/
How Television Won The Internet
http://www.nytimes.com/2015/
Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture
https://www.spencerstuart.com/
SPONSOR
Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index)
RANTS AND RAVES
Robert on Cannes:
http://adage.com/article/
http://cannesyoupleaseshutup.
Joe on Content Marketing Goals via this article:
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6
This week's #ThisOldMarketing: Tablespoon
http://www.tablespoon.com/
http://www.forbes.com/sites/
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6
This week's #ThisOldMarketing: Tablespoon
http://www.tablespoon.com/
http://www.forbes.com/sites/