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In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing.
This week's story links:
Content Moves To The Middle
http://www.cmo.com/articles/
http://www.cmo.com/articles/
paired with….
http://blog.newscred.com/how-
http://blog.newscred.com/how-
and...
http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/
Only 17% of Brands Have The Ability to Fully Analyze Customer Journey
https://econsultancy.com/blog/
https://econsultancy.com/blog/
Buzzed makes deal with agency - for preferential rates and technology
http://adage.com/article/
Users Are About To Start Carrying an In-Car Magazine
http://techcrunch.com/2015/09/
SPONSOR - STUDIOD presenting the Content Marketing Files:
Download this guide now at bit.ly/studiod-cmfiles
Robert's Rave on Beth Comstock:
http://www.thestreet.com/
http://www.thestreet.com/
This week's TOM Example: The Story of Content
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/