Big Brands In The News Episodes
Sept. 17, 2021
Intuit's Audience Land Grab (289)
Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much more.
June 25, 2021
American Express/Meredith Give Departures the Boot (277)
Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for digital.
June 18, 2021
American Airlines Lost Its Way (276)
American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is dead. Good decision? No way.
May 21, 2021
Amazon Does What AT&T Can't with Content (272)
At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?
May 14, 2021
Hubspot's Quest to Be King of All Media (271)
Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.
April 16, 2021
DraftKings Develops Content Marketing Playbook (267)
After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.
March 19, 2021
Charmin's NFT Jumps the Shark (263)
Facebook launches seductive new program for content creators, while Charmin gets into the NFT race with a TP NFT.
March 5, 2021
Twitter Goes Full Twitch (261)
Twitter's in the news again, with their push forward with their "Super Follows" program as well as a bigger push into Spaces. Plus...Roku, Facebook and Google (oh my!)
Dec. 11, 2020
251: KFC Content Is Better than a Bucket of Chicken
Facebook and the FTC get heated, the local news desert is a real thing (and has a solution), and KFC heats up winter with Mario Lopez and a side of biscuits.
Oct. 15, 2020
247: Why Netflix Would Buy AMC (and why that's important)
The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase could be how it levels up.
Aug. 6, 2020
242: TikTok, the Nike Ad and Surprising Acquisitions
Joe and Robert unravel the enigma that is the TikTok acquisition by Microsoft, and then roll into the multiple M&A deals and closings that are rocking the industry.
May 28, 2020
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
Content Marketing with PNR (Pulizzi and Rose)
March 20, 2020
231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
Content Marketing with PNR (Pulizzi and Rose)
March 9, 2020
229: Salesforce, Mailchimp Buy Media Properties
Content Marketing with PNR (Pulizzi and Rose)
Feb. 10, 2020
227: Ranking the Best & Worst Super Bowl Ads of 2020
Content Marketing with PNR (Pulizzi and Rose)
Jan. 13, 2020
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
Content Marketing with PNR (Pulizzi and Rose)
Dec. 16, 2019
223: Can Marketers Learn Anything from the Peloton Fiasco?
Content Marketing with PNR (Pulizzi and Rose)
Oct. 16, 2017
PNR 205: Mercedes Launches Revenue-Based Content Model
Content Marketing with Pulizzi and Rose
Sept. 25, 2017
PNR 202: Mayo Clinic Invests in Voice Search with Amazon
Content Marketing with Pulizzi and Rose
March 27, 2017
PNR 176: A&E Creates Content Blueprint for Brands
Content Marketing with Pulizzi and Rose
June 13, 2016
PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?
Content Marketing with Pulizzi and Rose
May 2, 2016
PNR 129: Red Bull Is Not in the Content Marketing Business
Content Marketing with Pulizzi and Rose
April 4, 2016
PNR 125: Big Brands Favoring Content, But Will It Matter?
Content Marketing with Pulizzi and Rose