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The business of content is changing, and the numbers are getting ridiculous.
In this episode of This Old Marketing, Joe Pulizzi and Robert Rose break down Anthropic's eye-popping IPO filing and what it tells us about the future of AI. Next, Instagram is testing videos up to 90 minutes long. Is every social platform trying to become YouTube? Finally, the U.S. Small Business Administration officially recognizes content creators within its small-business classification system. What does this mean for the future of creator entrepreneurship?
In winners and losers, Joe celebrates Pauly Shore's viral horror short Remain Calm, and what it teaches us about reinvention, creative risks, and finding an audience. Meanwhile, Robert applauds Apple Music for showcasing the human creativity behind its new brand identity.
In rants and raves, Robert tackles the growing confusion between citations and brand mentions in AI search. Meanwhile, Joe raves about Noah Smith's fascinating look at how AI could usher in a golden age of scientific discovery.
Plus: Joe introduces The Tilt's free 21-day challenge, featuring 21 ideas to help you think differently, take action, and make meaningful changes in your life and work. Get started at thetilt.com/21.
Links from the show
Main stories
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Anthropic's S-1 Is Wild: The New York Times
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Instagram Tests Feature Film-Length Videos: The Hollywood Reporter
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SBA Officially Recognizes Content Creators: U.S. Small Business Administration
Winners, rants and raves
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Joe's Winner: Pauly Shore's Viral Horror Short Remain Calm, iHorror
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Robert's Winner: How Apple Music Created Its New Brand Mark, Marketing Brew
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Joe's Rave: A Golden Age of Science Is Coming, Noah Smith
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Robert's Rant: Citations vs. Mentions in AI Search
The Tilt 21-Day Challenge
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
