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What if this really were the last episode of This Old Marketing? After more than 550 episodes together, what would Joe Pulizzi and Robert Rose want to say before turning off the microphones for good?
Don't worry, we're not actually going anywhere. But for this special episode, we're pretending we are. No marketing news, no winners and losers, and no predictions. Just two longtime friends reflecting on what they've gotten wrong, what they really believe, and what they've learned about business and life along the way.
What We Got Wrong
Robert takes back something he's argued for years: the need to prove marketing's value through measurement. The problem wasn't the dashboards or the tools. It was that the obsession with proving results often led marketers to choose measurable work over meaningful work.
Joe explores the danger of certainty, especially with the traditional content marketing model. Joe questions whether content marketing was the right approach.
What We Really Believe
Robert removes the filter on AI and creativity. Everyone is using AI, and much of what passed for thought leadership was already repetitive long before the machines arrived. Maybe it's time to stop worrying so much about how something was created and start caring more about whether it's actually good.
Joe challenges the traditional relationship between work, money, and purpose. What if your job should be your side hustle? What if the real goal of making money isn't accumulating more, but creating the freedom to say no and pursue something that matters?
The Things We Rarely Talk About
Robert reflects on his love of literature and how the English literature graduate inside him never really went away. He also opens up about one of the most deceptively simple words in his vocabulary: "fine."
Joe shares why relationships require intentional effort. From roller coaster trips to baseball adventures with his children, the important moments don't always happen unless we make them happen.
If We Could Leave You With One Thing
Joe closes with a lesson about the power of movement. Looking back on his career, so many of the biggest opportunities came from simply doing things, meeting people, taking chances, and getting uncomfortable. You don't need a perfect plan. Sometimes you just need to start.
It's a different kind of This Old Marketing. More personal, maybe a little uncomfortable, and hopefully one of the most meaningful conversations we've ever had.
Joe promoted The Tilt 21-Day Challenge. Sign up and take the challenge.
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
