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OvercastThis week, Joe and Robert lead with and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing?...
This week, Joe and Robert lead with Anthropic’s safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who’s right? Maybe nobody knows yet.
The boys also discuss Fox buying Roku and why the deal is less about content and more about distribution, data, advertising, and owning the screen before the viewer decides what to watch. Plus...Sam Harris doesn't care if it's AI or not.
In marketing winners and losers, Robert’s winner is a Publicis video, while Joe’s winner is Carvana and its move into new-car sales. In rants, raves, and commentary, Joe raves about Sweden pulling back on digital learning for kids and bringing back more books, paper, and handwriting. Robert talks about the LinkedIn and Adobe launch, which may not really be much of a launch at all. Robert also discusses the new AI awards from Cannes.
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork