Episodes

May 14, 2021

Hubspot's Quest to Be King of All Media (271)

Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.

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May 7, 2021

Gary Vee & Silent Bob First through the Wall with NFTs (270)

Joe and Robert argue again about the future of NFTs and social audio. And then, there's Verizon, and hoping they will find a content strategy.

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April 30, 2021

Content Marketing = More Marketing, Less Content (269)

Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promotion. So many companies forget about the promotion part.

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April 23, 2021

Guess What? Advertising Is Rising (and Growing) (268)

Recent data show advertising is on the rise, both brand advertising and influencer advertising. Where do we go from here? Plus, MSFT is no go on Discord. Is Clubhouse next?

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April 16, 2021

DraftKings Develops Content Marketing Playbook (267)

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.

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April 9, 2021

Clubhouse Worth $20 Billion? (266)

The boys get contentious over the new Facebook leak and argue over the valuation of Clubhouse.

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April 2, 2021

LinkedIn & Spotify Get Into Social Audio Game (265)

Not to be outdone, it seems every tech company wants to take on Clubhouse. Well, here comes LinkedIn and Spotify. Plus, more NFT talk (of course).

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March 26, 2021

Yahoo Plus Nothing While MEL Goes Belly Up (264)

ROKU goes big with marketing services while MEL magazine puts itself up for sale. But can a custom magazine do that? And then there's Yahoo Plus.

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March 19, 2021

Charmin's NFT Jumps the Shark (263)

Facebook launches seductive new program for content creators, while Charmin gets into the NFT race with a TP NFT.

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March 12, 2021

NFTs: It's Happening Sweetheart! (262)

Joe and Robert quarrel over the future of NFTs...plus, other more boring news of the week included.

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March 5, 2021

Twitter Goes Full Twitch (261)

Twitter's in the news again, with their push forward with their "Super Follows" program as well as a bigger push into Spaces. Plus...Roku, Facebook and Google (oh my!)

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Feb. 26, 2021

How Evil Is Facebook? (260)

More talk about Facebook, this time how they ripped the hearts out of the Australian press...and soon the rest of media throughout the world. Also...we all see it.

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Feb. 19, 2021

Facebook Invades Australia (259)

Big news this week out of Australia, where social media giant Facebook removes all news media sources from its platform. In the end, it was inevitable.

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Feb. 12, 2021

Clubhouse to Get Clubbed? (258)

Joe and Robert discuss the best and worst of the Super Bowl Ads...plus...Twitter and Facebook take direct aim at Clubhouse. Is time running out?

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Feb. 5, 2021

Hubspot Does the Hustle (257)

Big news this week, with tech player Hubspot buying SMB newsletter the Hustle...plus...big rants.

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Jan. 29, 2021

When SPACs Attack (256)

A crazy media news week starts with the "Spac"ification of media companies and ends with Twitter getting into the newsletter business. Oh, and don't forget GameStop.

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Jan. 22, 2021

The Content War for Creators Has Begun (255)

Big news from Forbes this week as they kick off their "journalist entrepreneur" newsletter program, while Apple mulls over copying Spotify.

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Jan. 15, 2021

Social Media Is the Dread Pirate Roberts of Marketing (254)

Big news this week with big tech and social media taking down Parler, while, according to Edelman, businesses are now most trusted entity in the world. God help us all.

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Jan. 8, 2021

Content Acquisitions Go Parabolic (253)

We just had a quarter of content asset acquisitions in a week, including the likes of Travel + Leisure, The Penny Hoarder, Marque and more. Have we hit our peak or is there still room for opportunity?

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Dec. 17, 2020

252: Inside This Old Marketing [Bonus Takeover Episode]

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo who goes through this history, process and success (and failures) of This Old Marketing.

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Dec. 11, 2020

251: KFC Content Is Better than a Bucket of Chicken

Facebook and the FTC get heated, the local news desert is a real thing (and has a solution), and KFC heats up winter with Mario Lopez and a side of biscuits.

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Nov. 26, 2020

250: Thanksgiving Episode & A Trick Moment for Brands

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues and how "the vid" has accelerated major changes in content marketing.

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Nov. 12, 2020

249: Beyonce, New York Times and Morning Brew (Oh my!)

Joe and Robert dig through the recent Morning Brew acquisition, pick apart the New York Times digital subscription model, and wonder why Philip Kotler started a blog.

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Oct. 29, 2020

248: The Greatest Marketing Predictions Episode Ever (2021 version)

Joe and Robert bring out the crystal balls to discuss the future of in-person events, the growth of martech, who will be acquired next year, and will the Browns make the playoffs.

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