Episodes
247: Why Netflix Would Buy AMC (and why that's important)
The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase could be how it levels up.
246: The Future of Content Marketing, TikTok and Football
In this very special episode, Joe and Robert talk about Content Marketing World's 10 years, the changes in content marketing, and what should happen to the industry. They also throw in a couple news stories about TikTok, Google and talk Browns/Cowboys.
245: Why the TikTok Deal Will Absolutely Happen
Yes, the TikTok deal will happen. Joe and Robert explain why. Facebook is getting into the email business. Of course, that's got to be good, right?
244: Facebook Cleans Up Political Ads...But that's Not the Problem
Robert and Joe break down Facebook's political ad decision, but calls for more to be done on the organic side. LEGO leverages product development and Mattress Firm goes all content.
243: Rented Land and Native Advertising Disaster
Media companies are divesting of major real estate around the country, Washington Post pins their hopes on native advertising, and creators at TikTok don't know where to go.
242: TikTok, the Nike Ad and Surprising Acquisitions
Joe and Robert unravel the enigma that is the TikTok acquisition by Microsoft, and then roll into the multiple M&A deals and closings that are rocking the industry.
241: Double Down or Diversify? That Is the Question
While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?
240: Social Media Is Out to Destroy Us
While Facebook and TikTok are having major challenges (to say the least), where are marketers to go?
239: Who's Going to Be the Netflix of Business Content?
This episode features the changing virtual events model, a new content brand from the Girl Scouts, and promising guesses for the Netflix of business content.
238: Is Your Social Media Your Property?
Content Marketing with PNR (Pulizzi and Rose)
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
Content Marketing with PNR (Pulizzi and Rose)
236: The Media Business Killed Itself
Content Marketing with PNR (Pulizzi and Rose)
235: Prepare for a Turnaround with these Marketing Tips
Content Marketing with PNR (Pulizzi and Rose)
234: Why Invest in Marketing Now (Before It's Too Late)
Content Marketing with PNR (Pulizzi and Rose)
233: Can Media Companies Survive Coronavirus?
Content Marketing with PNR (Pulizzi and Rose)
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
Content Marketing with PNR (Pulizzi and Rose)
231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
Content Marketing with PNR (Pulizzi and Rose)
230: Marketing at a Social Distance [SPECIAL EPISODE]
Content Marketing with PNR (Pulizzi and Rose)
229: Salesforce, Mailchimp Buy Media Properties
Content Marketing with PNR (Pulizzi and Rose)
228: The Real Story Behind Facebook's Fact-Checking Plan
Content Marketing with PNR (Pulizzi and Rose)
227: Ranking the Best & Worst Super Bowl Ads of 2020
Content Marketing with PNR (Pulizzi and Rose)
226: Content Jobs Among Biggest Growth Area Per World Economic Forum
Content Marketing with PNR (Pulizzi and Rose)
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
Content Marketing with PNR (Pulizzi and Rose)
224: 8 Big Content Marketing Predictions for 2020
Content Marketing with PNR (Pulizzi and Rose)