Content Marketing Podcast Episodes

Salesforce Launches Netflix for Business (284)
Aug. 13, 2021

Salesforce Launches Netflix for Business (284)

After Joe and Robert predicted that LinkedIn would launch the Netflix for Business a decade ago, Salesforce beat them to the punch.

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The Race to First-Party Data (283)
Aug. 6, 2021

The Race to First-Party Data (283)

Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.

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The Creator Economy and Content Entrepreneurs (282)
July 30, 2021

The Creator Economy and Content Entrepreneurs (282)

The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.

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Clubhouse Rises from the Dead (281)
July 23, 2021

Clubhouse Rises from the Dead (281)

One week Clubhouse is dead. The next week Clubhouse is back. This week, the social audio app seems to be booming again. Joe is flip flopping. Robert is thumbs down.

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NFTs for Marketing. Boom or Bust? (280)
July 16, 2021

NFTs for Marketing. Boom or Bust? (280)

Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it gets a bit heated.

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All Bets on TikTok to Drive Creator Economy (279)
July 9, 2021

All Bets on TikTok to Drive Creator Economy (279)

Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.

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The NCAA Just Created 500,000 Content Businesses (278)
July 2, 2021

The NCAA Just Created 500,000 Content Businesses (278)

With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-based businesses launched is going to be staggering.

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American Express/Meredith Give Departures the Boot (277)
June 25, 2021

American Express/Meredith Give Departures the Boot (277)

Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for digital.

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American Airlines Lost Its Way (276)
June 18, 2021

American Airlines Lost Its Way (276)

American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is dead. Good decision? No way.

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Will Apple Kill Email Newsletters? (275)
June 11, 2021

Will Apple Kill Email Newsletters? (275)

Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substack while Twitter's new subscription program sings the blues.

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From Rented Land to Rented Land (274)
June 4, 2021

From Rented Land to Rented Land (274)

Joe and Robert explore Donald Trump's strange move to kill his blog, while Axios builds the model media blueprint.

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Twitter Is Ready to Ring the Creator Economy Bell (273)
May 28, 2021

Twitter Is Ready to Ring the Creator Economy Bell (273)

Twitter launches two more creator programs, one that may change the future of the creator economy. And more about NFTs and decentralized content.

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Amazon Does What AT&T Can't with Content (272)
May 21, 2021

Amazon Does What AT&T Can't with Content (272)

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

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Hubspot's Quest to Be King of All Media (271)
May 14, 2021

Hubspot's Quest to Be King of All Media (271)

Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.

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Gary Vee & Silent Bob First through the Wall with NFTs (270)
May 7, 2021

Gary Vee & Silent Bob First through the Wall with NFTs (270)

Joe and Robert argue again about the future of NFTs and social audio. And then, there's Verizon, and hoping they will find a content strategy.

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Content Marketing = More Marketing, Less Content (269)
April 30, 2021

Content Marketing = More Marketing, Less Content (269)

Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promotion. So many companies forget about the promotion part.

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Guess What? Advertising Is Rising (and Growing) (268)
April 23, 2021

Guess What? Advertising Is Rising (and Growing) (268)

Recent data show advertising is on the rise, both brand advertising and influencer advertising. Where do we go from here? Plus, MSFT is no go on Discord. Is Clubhouse next?

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DraftKings Develops Content Marketing Playbook (267)
April 16, 2021

DraftKings Develops Content Marketing Playbook (267)

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.

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Clubhouse Worth $20 Billion? (266)
April 9, 2021

Clubhouse Worth $20 Billion? (266)

The boys get contentious over the new Facebook leak and argue over the valuation of Clubhouse.

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LinkedIn & Spotify Get Into Social Audio Game (265)
April 2, 2021

LinkedIn & Spotify Get Into Social Audio Game (265)

Not to be outdone, it seems every tech company wants to take on Clubhouse. Well, here comes LinkedIn and Spotify. Plus, more NFT talk (of course).

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Yahoo Plus Nothing While MEL Goes Belly Up (264)
March 26, 2021

Yahoo Plus Nothing While MEL Goes Belly Up (264)

ROKU goes big with marketing services while MEL magazine puts itself up for sale. But can a custom magazine do that? And then there's Yahoo Plus.

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Charmin's NFT Jumps the Shark (263)
March 19, 2021

Charmin's NFT Jumps the Shark (263)

Facebook launches seductive new program for content creators, while Charmin gets into the NFT race with a TP NFT.

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NFTs: It's Happening Sweetheart! (262)
March 12, 2021

NFTs: It's Happening Sweetheart! (262)

Joe and Robert quarrel over the future of NFTs...plus, other more boring news of the week included.

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Twitter Goes Full Twitch (261)
March 5, 2021

Twitter Goes Full Twitch (261)

Twitter's in the news again, with their push forward with their "Super Follows" program as well as a bigger push into Spaces. Plus...Roku, Facebook and Google (oh my!)

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