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Overcast Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance.
This week's story links:
Why Cisco Is Hiring 200 Content Marketers
https://contently.com/
https://contently.com/
How Brands Can Culturally Attract and Engage Fans
https://www.bulldogreporter.
https://www.bulldogreporter.
Ushering In The New Guard - Is Content Marketing the Path Forward?
http://www.forbes.com/sites/
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS/RAVES