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AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving young people four years to think critically, read widely, write, speak, create, debate and become better prepared for whatever comes next.
The guys also look at the rush of major brands into Hollywood and entertainment. As traditional media struggles, companies including Gap, Toyota and Kraft Heinz are moving beyond sponsorships and building entertainment properties of their own.
Winner and Loser
Joe's winner is Raising Cane's, a company that turned extreme focus around one product into a remarkable brand, community and culture.
Robert's loser is Harvard Business School, which is using AI avatars of actual faculty members in its $699 HBS Foundry startup bootcamp. The avatars help founders rehearse pitches and board meetings while the program still includes live human sessions, raising a bigger question about what we're actually paying educators for in the age of AI.
Rants and Raves
Robert raves about Jimmy Iovine and Dr. Dre's new college curriculum. Joe's commentary is on Browns quarterback Deshaun Watson. What can we learn from his latest press disaster?
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork