With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-based businesses launched is going to be staggering.
American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is dead. Good decision? No way.
Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substack while Twitter's new subscription program sings the blues.
At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?
Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promotion. So many companies forget about the promotion part.
Recent data show advertising is on the rise, both brand advertising and influencer advertising. Where do we go from here? Plus, MSFT is no go on Discord. Is Clubhouse next?
Twitter's in the news again, with their push forward with their "Super Follows" program as well as a bigger push into Spaces. Plus...Roku, Facebook and Google (oh my!)
More talk about Facebook, this time how they ripped the hearts out of the Australian press...and soon the rest of media throughout the world. Also...we all see it.
Big news this week out of Australia, where social media giant Facebook removes all news media sources from its platform. In the end, it was inevitable.
A crazy media news week starts with the "Spac"ification of media companies and ends with Twitter getting into the newsletter business. Oh, and don't forget GameStop.