Content Marketing Podcast Episodes

July 9, 2021

All Bets on TikTok to Drive Creator Economy (279)

Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.
July 2, 2021

The NCAA Just Created 500,000 Content Businesses (278)

With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-based businesses launched is going to be staggering.
June 25, 2021

American Express/Meredith Give Departures the Boot (277)

Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for digital.
June 18, 2021

American Airlines Lost Its Way (276)

American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is dead. Good decision? No way.
June 11, 2021

Will Apple Kill Email Newsletters? (275)

Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substack while Twitter's new subscription program sings the blues.
June 4, 2021

From Rented Land to Rented Land (274)

Joe and Robert explore Donald Trump's strange move to kill his blog, while Axios builds the model media blueprint.
May 28, 2021

Twitter Is Ready to Ring the Creator Economy Bell (273)

Twitter launches two more creator programs, one that may change the future of the creator economy. And more about NFTs and decentralized content.
May 21, 2021

Amazon Does What AT&T Can't with Content (272)

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?
May 14, 2021

Hubspot's Quest to Be King of All Media (271)

Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.
May 7, 2021

Gary Vee & Silent Bob First through the Wall with NFTs (270)

Joe and Robert argue again about the future of NFTs and social audio. And then, there's Verizon, and hoping they will find a content strategy.
April 30, 2021

Content Marketing = More Marketing, Less Content (269)

Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promotion. So many companies forget about the promotion part.
April 23, 2021

Guess What? Advertising Is Rising (and Growing) (268)

Recent data show advertising is on the rise, both brand advertising and influencer advertising. Where do we go from here? Plus, MSFT is no go on Discord. Is Clubhouse next?
April 16, 2021

DraftKings Develops Content Marketing Playbook (267)

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.
April 9, 2021

Clubhouse Worth $20 Billion? (266)

The boys get contentious over the new Facebook leak and argue over the valuation of Clubhouse.
April 2, 2021

LinkedIn & Spotify Get Into Social Audio Game (265)

Not to be outdone, it seems every tech company wants to take on Clubhouse. Well, here comes LinkedIn and Spotify. Plus, more NFT talk (of course).
March 26, 2021

Yahoo Plus Nothing While MEL Goes Belly Up (264)

ROKU goes big with marketing services while MEL magazine puts itself up for sale. But can a custom magazine do that? And then there's Yahoo Plus.
March 19, 2021

Charmin's NFT Jumps the Shark (263)

Facebook launches seductive new program for content creators, while Charmin gets into the NFT race with a TP NFT.
March 12, 2021

NFTs: It's Happening Sweetheart! (262)

Joe and Robert quarrel over the future of NFTs...plus, other more boring news of the week included.
March 5, 2021

Twitter Goes Full Twitch (261)

Twitter's in the news again, with their push forward with their "Super Follows" program as well as a bigger push into Spaces. Plus...Roku, Facebook and Google (oh my!)
Feb. 26, 2021

How Evil Is Facebook? (260)

More talk about Facebook, this time how they ripped the hearts out of the Australian press...and soon the rest of media throughout the world. Also...we all see it.
Feb. 19, 2021

Facebook Invades Australia (259)

Big news this week out of Australia, where social media giant Facebook removes all news media sources from its platform. In the end, it was inevitable.
Feb. 12, 2021

Clubhouse to Get Clubbed? (258)

Joe and Robert discuss the best and worst of the Super Bowl Ads...plus...Twitter and Facebook take direct aim at Clubhouse. Is time running out?
Feb. 5, 2021

Hubspot Does the Hustle (257)

Big news this week, with tech player Hubspot buying SMB newsletter the Hustle...plus...big rants.
Jan. 29, 2021

When SPACs Attack (256)

A crazy media news week starts with the "Spac"ification of media companies and ends with Twitter getting into the newsletter business. Oh, and don't forget GameStop.