Content Marketing Podcast Episodes

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling site. Good decision?

Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much more.

Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just different.

The world of content creation is changing fast. Intuit buying Mailchimp will lead to more financial/content integration. New Web3 models will lead to audience ownership. Get ready.

Joe and Robert discuss the back and forth in the OnlyFans saga and determine it's not just the big social sharing platforms that are the problem, but all large influential institutions who can change the rules at any moment.

Red Ventures is the biggest media company you've never heard of. Want to succeed with your content? Be more like Red. That...and Robert has a crush on Tim Tebow.

After Joe and Robert predicted that LinkedIn would launch the Netflix for Business a decade ago, Salesforce beat them to the punch.

Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.

The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.

One week Clubhouse is dead. The next week Clubhouse is back. This week, the social audio app seems to be booming again. Joe is flip flopping. Robert is thumbs down.

Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it gets a bit heated.

Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.

With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-based businesses launched is going to be staggering.

Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for digital.

American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is dead. Good decision? No way.

Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substack while Twitter's new subscription program sings the blues.

Joe and Robert explore Donald Trump's strange move to kill his blog, while Axios builds the model media blueprint.

Twitter launches two more creator programs, one that may change the future of the creator economy. And more about NFTs and decentralized content.

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.

Joe and Robert argue again about the future of NFTs and social audio. And then, there's Verizon, and hoping they will find a content strategy.

Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promotion. So many companies forget about the promotion part.

Recent data show advertising is on the rise, both brand advertising and influencer advertising. Where do we go from here? Plus, MSFT is no go on Discord. Is Clubhouse next?

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.