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In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer.
This week's article links:
South Park Hysterically Satirized Ad Blocking And Sponsored Content
http://www.adweek.com/news/
Yahoo Restrics Ad Blocking Software For Email users
http://bits.blogs.nytimes.com/
Watching The Content Marketing Trend Fade To Black
http://geofflivingston.com/
New Ways To Find and Stream App content
http://insidesearch.blogspot.
Meet The New Google Plus
http://techcrunch.com/2015/11/
http://www.adweek.com/news/
Yahoo Restrics Ad Blocking Software For Email users
http://bits.blogs.nytimes.com/
Watching The Content Marketing Trend Fade To Black
http://geofflivingston.com/
New Ways To Find and Stream App content
http://insidesearch.blogspot.
Meet The New Google Plus
http://techcrunch.com/2015/11/
This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-
Joe's Rave on Alibaba buying a media company
http://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/
http://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/
Robert's Rave on Seth Godin and Persuasion
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html
This Old Marketing Example: The Chicken Whisperer
http://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/
http://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/