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Overcast Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY.
This week's story links:
https://www.theguardian.com/
http://digiday.com/agencies/
http://www.bloomberg.com/news/
This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131
RANTS AND RAVES
http://www.cmo.com/articles/
http://digiday.com/agencies/
http://www.bloomberg.com/news/
This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131
RANTS AND RAVES
http://www.cmo.com/articles/
