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In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil.
This week's content links:
USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com
Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Video
http://www.adweek.com/news/
http://www.adweek.com/news/
Paired with
Facebook needs to make it easier to report stolen videos
Facebook needs to make it easier to report stolen videos
Pepsi’s Big Bet On Content
http://adage.com/article/cmo-
http://adage.com/article/cmo-
Interview with Shane Smith - CEO of Vice
http://digiday.com/publishers/
SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132
RANTS AND RAVES
Robert
RANTS AND RAVES
Robert
http://www.mediapost.com/
https://www.psychologytoday.
